Carrie Bruce

I'm the founder of Shore Thing Adventures, lover of meaningful experiences, hidden gems, slow mornings, country music, and the kind of vacations you talk about for years afterward.

Travel hasn’t always been a part of my story in the traditional sense. Growing up, we didn’t take extravagant family vacations every year, but we did make memories constantly. From sleepovers with cousins and four-wheeler rides to swimming, sled riding, and spending every second outside, I learned early on that the best parts of life are the moments you truly get to experience with the people you love.

As an adult, that love for adventure only grew stronger. I Eventually started exploring cruises, all-inclusive resorts, and destinations outside the U.S. Along the way, I experienced firsthand what it felt like to work with travel advisors who treated vacations like transactions instead of personal experiences. Always with rushed communication, missing details, generic recommendations, and little support once the booking was complete.

And honestly? I knew people deserved better than that. That’s the heartbeat behind Shore Thing Adventures.

I created this business to give people the kind of travel experience I wished more advisors offered: thoughtful planning, honest guidance, personalized recommendations, organized processes, and support that doesn’t disappear the second your trip is booked.

These days, one of my favorite parts of this job is getting texts from clients while they’re traveling! I love when they send photos from dinner, tell me about their celebration toast, or share a hidden gem they absolutely loved. Knowing I helped create those memories genuinely means the world to me.

Around here, travel is never one-size-fits-all. I believe vacations should feel exciting, effortless, meaningful, and completely personal to you. Because life is short, the world is big, and those once-in-a-lifetime memories deserve to be experienced fully.

And if we happen to bond over Virgin River, Reese cups from the freezer, back porch evenings, or a good country playlist along the way? Even better.

TRAVEL ADVISOR

Alexa Heidt

Alexa officially joined Shore Thing Adventures in 2026, but her love for travel started long before that. With a passion for exploring new places, meaningful experiences, and helping others create unforgettable memories, she quickly became a natural fit for the Shore Thing team.

From swimming in the crystal-clear waters of the Virgin Islands to exploring Honduras and wandering the colorful streets of San Juan, Alexa believes travel has a way of expanding your perspective and helping you reconnect with yourself and the world around you.

Today, she helps clients plan personalized vacations with the same thoughtful support, excitement, and care that Shore Thing Adventures is known for. Her goal is simple: to help you feel fully present, excited, and taken care of while experiencing the kind of trips you’ll remember forever.

TRAVEL ADVISOR

What matters most around here

PERSONALIZED PLANNING
No copy-and-paste itineraries here. Every trip is thoughtfully designed around your travel style, priorities, pace, and the kind of experience you truly want to have.


GENUINE SUPPORT
From your first inquiry until you return home, you’ll have guidance every step of the way. If something unexpected pops up while you’re traveling, you’ll never feel like you’re handling it alone.


MEMORY-FIRST TRAVEL
I don’t believe travel is just about checking places off a list. The best vacations are the ones that become part of your story and the moments you talk about for years afterward.

Thoughtful planning, meaningful memories, and support that doesn’t disappear once your trip is booked.

Whether you’re dreaming about an all-inclusive escape, a luxury cruise, a bucket-list Europe itinerary, or meaningful time away with the people you love most, we’re here to make the planning process feel exciting, seamless, and fully supported from beginning to end.

Because when the details are handled well, you actually get to be present enough to enjoy the moments that matter most.

Make your next journey a shore thing.